6:30 sharp. The alarm clock sets off and puts an end to the silence that filled the house. A man hits the snooze button to buy just a 10-minute extra sleep and delay the inevitable. The kids have their 10 extra minutes before they start struggling for 10 more. News on TV as background, hot coffee and the smell of toasts indicate the beginning of a new day. For that family - for all of us. The countdown begins. We have sixteen hours. The time that consumers are awake and the time left to surprise them.
He is one of the most awarded Argentine creative, both at national and international levels.
He won many awards at the most prestigious festivals: Cannes, Clio, London, New York, FIAP, Circle of Argentine Creatives, The Platinum Pencil, Clarín, Martin Fierro and many more.
He was three times awarded the Grand Prix from the Circle of Argentine Creatives and the
Clarín Award for Creativity.
He worked in the most important agencies in the country; and is well-known for many memorable campaigns for companies like Pepsi, Volkswagen, Telefe, Kimberly Clark, Sancor, Mills, Bago Laboratories, Noblex and Peñaflor.
As a speaker at the FIAP, he premiered his play "The consumer and the creative. One singular love”
He was invited to join the jury in Cannes.
He was cover of Advertising Age International, the world’s leading advertising magazine.
He earned a Degree in Advertising, with various specializations, such as Marketing and other related disciplines.
With over 30 years of experience in the advertising field , he has partner to BMC Advertising and participated in its transformation from being a trading company to a comprehensive communications agency, obtaining global accounts including Sherwin Williams, Warner Brothers Pictures, Fox Channel, among others, meaning a significant achievement for a100% Argentine agency.
He was CEO of BMC until May 2000, when he decides to found a new company: Branders Communications, being its managing partner until September 2010, the date on which the agency integrates (merges with?) the Brazilian holding Totalcom, under the name of Fischer America Argentina, an integral communications agency in which he became partner, VP of Media and Operations.